Exposure globally to modern retail and entertainment trends enables Spectrum Analysts to gain first hand insight to strategic positioning and execution of concepts and their relative performance. As a result Spectrum Analysts are in an ideal position to offer clients initial concept development and subsequent refinement. Tempo Libero asked Spectrum Analysts to assist in the development of an entertainment concept in Italy targeted at 6 major regions. After initial concept testing a repositioning was suggested to meet the market.

Spectrum Analysts professionals are experienced in assisting with or developing marketing plans for clients. Our range of services includes:

• Concept Development
• Research
• Brand Positioning
• Brand Development
• Advertising
• Forecasts and Evaluation of Performance