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Market research skills and world wide experience are the core competencies that drive Spectrum Analysts's strategically focused consulting. |
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Quantitative Research techniques provide the essential basis for accurate market predictions. The principal technique used is the market survey. |
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Our understanding of the specific needs of site location research together with research design which is relevant to the client's objectives, delivering results that are actionable and cost effective. |
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An Italian entertainment company "Tempo Libro" wanted to establish market demand for a new retail entertainment centre in six major Italian cities. Spectrum Analysts completed fieldwork from brief in three weeks and the accuracy of the results enabled the client to confidently forecast market size. |
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Qualitative Research sometimes provides input for surveys; it enables a greater understanding of the issues confronting customers and their reactions and insights to concepts. Group Discussions and In Depth Interviews are the major methods used. |
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Spectrum Analysts conducted a major concept study for a Sydney real estate group who wished to establish a new entity as an on line e-commerce site. Group Discussions were conducted amongst Internet buyers who were also real estate buyers and sellers. After initial reactions Spectrum suggested major strategic changes which were most positively received in subsequent groups. |
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