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Download |
Sample Name |
Pilar Cinemas Post Opening In-Centre Study Report |
| File Name |
Pilar Cinemas Post Opening In-Centre Study Report.pdf |
| File Date |
July, 1999 |
| File Size (kb) |
1220 |
| Description |
The report describes the operation of a multiplex cinema at Pilar that lies within the outer urban area of Buenos Aires South America. A threatened development by competitive operations on an adjacent site prompted the commissioning of the study that determined the drawing potential from a source of patronage survey and the demographic and behavioural profile of patrons. These studies provide invaluable insights into the way in which multiplex cinemas operate and from a number of similar research reports on cinema complexes in a variety of locations, it is possible to establish soundly based models for further development. |
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