Spectrum Analysts's expertise focuses on population, demography and behavioural data where creative best solutions are sought for most effective site locations, the core drivers for customers sales for retail and entertainment centres.

Additionally, the interrelationships between demand and economic infrastructure and channel distribution are mapped.

Spectrum Analysts have developed a unique gravity model which is linked with its GIS platform which results in the ability to predict complex outcomes for consumer sales to designated retail and entertainment centres.

Specific targeted sites performances can be compared and total city market performances can be identified and mapped.

Consulting services are supported through:

• Market survey and sales performance analysis packages which are processed to add strategic focus to market studies
• Maps and Mapping - from general infrastructure maps to customised mapping of targeted channels and customer densities